Market Assessment
Market Assessment
The commercial journey for your project/product starts with and early market assessment to understand the unmet needs and opportunities for future product differentation.
- Market analysis
- Define product opportunity
- Understand market potential

Market Analysis
Market Analysis
The initial step in the market assessment is to understand the current market, limitations with current products available and the future competitive landscape. Based on this knowledge the future market needs, needs to be defines.
Define product opportunity – TPP
Define product opportunity – TPP
Defining the Target Product Profile (TPP) is key step in the product development to work as a common project/product vision for the company team.
- The TPP is a living document which need to be updated when new data and competitive information are available.
- Clinical development plan
- Commercial potential – forecasting
- Regulatory strategy – product label
Sales Forecasting – Product X
Sales Forecasting – Product X
The value of the project/product is or maybe the most common question from potential investors and partners. This can not be estimated without a TPP and good market understanding.
- TPP for product X defined
- Competitive situation
- Future market scenarios
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