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Strategic Commercial Support in Life Science Projects

Services.

Market assessment advisory

fhcundeland / Services

Commercial insight is key for valuable product differentiation!

 

Based on hands on experience from clinical development, sales & marketing and business development, I can provide strategic advice for your project/product, which adds clear value to the strategic decisions and needs to be taken during drug development.

Market Assessment

The initial step in the market assessment is to understand the current market, limitations with current products, opportunities and the future competitive landscape. Based on this knowledge the your product opportunity should be defined in  a Target Product Profile.

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Portfolio Review

The understanding of the time to the market, the investments needed and product value is key to manage your project/product portfolio in a current business environment.

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Commercialization

The ultimate goal of drug development is to launch the product, but what is the best way to do it, and how to attract investors (resources)  for your project/product development.

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Common industry questions

How to differentiate our project/product?

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How does competition look like?

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Which project/ product should we focus on?

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What are the customers needs?

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Which segment should we focus on?

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How should we design our clinical study?

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What is the value of our project/product?

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